The digital signage industry has developed into an upward trend in recent years. With the maturity of system information, it has gradually evolved into outdoor dynamic information dissemination. By connecting display devices such as LCD screens or LED display large screens into a manageable video multimedia network, the specified content is played according to the specified time period and playback position to disseminate public information, advertisements, entertainment programs, promotional information, etc. Such commercial digital display technology in multimedia systems is widely used in buildings, hotels, airports, subways, stores and more outdoor advertising venues.
The rapid development of digital signage
1. Relevant data show that since 2010, the scale of the digital signage market has risen rapidly year by year, and the annual sales growth rate has reached more than 20%. In 2020, the sales volume reached 2.4 million units and the sales reached 60 billion yuan. The total market volume is also quite good, and it is expected to maintain a high growth rate in the next few years as commercial digital display technology advances.
2. In the ever-changing market competition, digital signage is also undergoing various changes due to advancements in commercial digital display technology. The somatosensory technology of games, naked eye 3D, data analysis technology, etc. have begun to penetrate into the field of digital signage, promoting the digital signage system to develop in the direction of interactivity and intelligence; with the wide application of digital signage in different industries
Built-in intelligent system becomes mainstream Android has obvious advantages
1. Android, an open source operating system developed by Google, occupies 59% of the global intelligent operating system market, and its market share in China is 76.7%. In addition to opening up new territory in the intelligent mobile device market, Android has also brought new vitality to the field of commercial digital display technology and signage.
2. The new Android advertising machine takes into account both performance and price, can quickly respond to user needs, has strong scalability and functionality, and can facilitate manufacturers to add intelligent and networked application elements such as cameras and RFID. It focuses on the ease of operation and management of users. Through simple and professional interface settings, users can easily and simply operate and manage the advertising machine system and content playback, support various dynamic data components such as weather and finance, support horizontal and vertical screen advertising machine display requirements, and the screen can be divided arbitrarily, and any program can be played in different areas and screens, making the advertising machine exciting and intelligent.
Intelligent interactive digital electronic billboards are sought after by users
1. Digital electronic billboards are constantly evolving with the help of commercial digital display technology. The electronic poster era has gradually ended and is slowly entering the intelligent interactive era. Intelligent digital electronic billboards can integrate anonymous viewer analysis to provide content that is more in line with viewing needs; vending machines can recommend different drinks based on the consumer’s gender, age, and current temperature, creating sales that are three times that of ordinary vending machines; intelligent digital electronic billboards can be connected to sales and inventory systems to notify businesses to replenish products in real time, adjust promotional strategies based on the number of products on the shelves, and digest inventory; intelligent digital electronic billboards can also assist in market research, calculate the number of viewers and viewing time, based on which advertising businesses can analyze traffic and customer groups, quantify advertising effectiveness, and provide a more objective billing basis for advertising costs;
2. As for interactive digital electronic billboards, they have also become another mainstream technology. In recent years, touch and somatosensory control have become popular, and have helped digital electronic billboards launch interesting interactive applications such as fitting mirrors. In addition, interactive digital electronic billboards can also integrate mobile devices with social networking sites, such as through SMS voting and Facebook fun photo sharing, to gather popularity, achieve viral marketing, and quickly increase exposure. Interactive flat panel display even turn passivity into initiative, launching proximity marketing campaigns, and push real-time discount information to consumers’ mobile phones in the store via Bluetooth.
3. Outdoor digital signage that incorporates interactive technology can also make the advertising information itself more attractive. For example, digital signage products that incorporate facial recognition technology can determine the identity of the audience, display relevant information in a targeted manner, and achieve “one-to-one” accurate push. In this mode, the publisher of information can transmit specific information to the target group, effectively changing the blindness of traditional information dissemination and ensuring the efficient use of advertisers’ investment in commercial digital display technology.
Digital signage gradually changes from the “product is king” era to the “content is king” era
With the widespread application of digital signage in different industries, the lag of content services has become more and more obvious. Some brands have begun to make up for their shortcomings through acquisitions or technology introduction, provide content templates that meet the characteristics of the industry, and improve the premium ability of brand products, which has promoted the commercial digital display technology industry from the “product is king” era to the “content is king” era. Take Xian Channel, whose main competitiveness lies in content, for example. In addition to providing excellent hardware products, concise, beautiful, high-quality and unique content and material support have become the unique competitiveness of Xian Channel, thus forming a digital signage system solution with hardware + software integration.
At present, in addition to the layout of new products, new technologies and new applications, mainstream manufacturers also regard customized software services as one of the main directions of future development. If the software and content are good enough, will the commercial digital display technology industry also usher in an era where hardware is free and profits are made from software and content?