For retail stores related to catering, tea and even shoe and clothing chains, supermarkets, etc., the importance of information display is self-evident. Digital signage for smart stores not only helps consumers to establish a clearer understanding of the store’s new products and even promotions, but also helps to attract more customers to the store.
In the digital age, it is difficult to keep up with the application needs of digital transformation and intelligent information display of retail stores using traditional KT boards or even smart TVs for information display. More and more stores are beginning to choose to use more functional, flexible and professional display equipment such as digital signage. This time, I will tell you in detail what application advantages digital signage and other display terminals have in smart stores!
Advantage 1: Simple and atmospheric appearance
When choosing display terminals such as digital signage, you should choose products that match the appearance of the scene and can attract attention. At present, many digital signage terminals on the market use a micro-frame design, which looks more simple and atmospheric, fashionable and beautiful, and has a higher “integration” with the scene. In terms of installation, digital signage terminals can choose different installation methods such as embedded, wall-mounted, hanging, and horizontal and vertical screens, so that they can better “integrate” with the retail store scene. When actually displaying information, they can often focus the user’s attention and achieve the purpose of attracting attention and attracting traffic.
Advantage 2: Flexible information display
Compared with traditional TVs, digital signage has an important advantage, that is, the real-time display of information. For example, a store often holds activities, so it needs to frequently change and adjust the activity information, or when a new product is launched, it needs to be promoted and exposed to guide users to place orders. At this time, if traditional materials such as KT boards or roll-up banners are used to display information such as event promotions/new product launches, not only will the update speed be slow, but there will also be continuous material production costs.
Many digital signages on the market can be matched with relevant information release systems, and through the integration of software and hardware, real-time release and intelligent control of terminal information can be realized. In actual application, the store’s product videos, new product information, promotional activities and other materials can be released and adjusted in real time, and the content can be played easily and conveniently. In addition, under long-term use, it can also effectively save the material cost of store printing and promotion, and reduce store operating costs.
Advantage 3: Strong durability
Stores such as chain convenience stores and supermarkets often have long business hours. Display terminals such as smart TVs are prone to product burnout and failures when working continuously for a long time, which not only affects the daily information display of the store, but also increases the operating costs of the store. At present, many digital signages on the market can support long-term power-on use, have a longer lifespan, and have stronger heat dissipation performance, which can better meet the long-term operation needs of stores.
As a world-renowned display equipment provider and brand, ScreenSculpt has launched the new smart screen DS-50UH05 based on traditional digital signage for the application needs of entrepreneurial stores. The store smart screen integrates the functions of information transmission advertising machine, professional monitoring screen, and commercial demonstration, which can fully meet the application needs of various entrepreneurial stores!
The new store smart screen DS-50UH05 has a built-in self-developed CMS information transmission system to fully create a centralized, flexible, and efficient digital media and a unified management platform. Without any additional hardware, the information “linkage” between the brand headquarters and franchised branches can be achieved through CMS Cloud Communication. In addition, it can also realize split-screen display, automatic publishing, remote advertising, remote power on and off and other functions, giving stores more flexible playback formats and more convenient information management and control methods! please contact with us for more information if you are interested.